Breakfast provides the body and brain with fuel for the day ahead, so it’s no wonder that many nutritionists say it’s the most important meal of the day.

We are delighted to be one of the partners in a new Business in the Community Scotland pilot project, which is being launched on Thursday 6 October, under the umbrella of their ‘Food for Thought’ campaign, to help primary school-aged children make healthy breakfast choices.

‘My Healthy Breakfast Challenge’ is being launched at Alexandra Parade Primary School in Glasgow.

Primary six and seven pupils will take part in a morning of activities which will help to reinforce messages about eating a healthy breakfast, and will then be asked to keep a ‘Healthy Breakfast Diary’, recording what they eat for breakfast over a month. The diaries will be submitted at the end of the month, and judged by Hamlyns of Scotland and Jamie’s Italian, with prizes given to those who have the best breakfast diaries.

The children will visit six activity stations during the launch including:

• granola making
• a sugary drinks game, which will help to identify hidden sugars
• the eat well guide game which helps to recognise what a balanced diet looks like
• a food labelling session, to identify sugar, fat and energy
• a lunch and snack box swap station where children can swap an item from their lunch boxes for a healthier choice
• the My Healthy Breakfast Challenge

My Healthy Breakfast Challenge is being launched by Business in the Community Scotland with support from Hamlyns of Scotland, Jamie’s Italian, Sainsbury’s, Food Revolution and Nourished by Nature.